TikTok

Facebook

Facebook is a social networking platform for connecting with friends, family and communities. Available at facebook.com, it lets people share posts, photos and videos, providing several ways to communicate and keep others updated. For personal use, Facebook suits people who want to maintain connections with friends and relatives or share moments from their lives. Posts can carry written updates, while photos and videos offer visual ways to share experiences. These options make the platform relevant to people who prefer different formats for staying in touch. Groups provide a way to connect around shared interests. Rather than focusing only on existing friendships or family relationships, users can join groups centred on subjects they care about. This makes Facebook useful for people looking for communities built around a common interest. Facebook also offers Pages, which help businesses and creators share updates with an audience. Pages serve a different purpose from personal connections and interest-based groups: they give businesses and creators a place to communicate what they want their audience to know. The platform therefore supports several related uses, from sharing personal updates to participating in communities and following updates from businesses or creators. Its official website is https://www.facebook.com/.

Instagram

Instagram is a photo and video sharing platform owned by Meta. Available at instagram.com and through its mobile apps, it lets people post photos, short videos called Reels, and Stories that disappear after 24 hours, giving several visual ways to share moments and keep followers updated. For personal use, Instagram suits people who enjoy visual content. Users can share everyday moments, follow friends and family, and keep up with creators, artists and public figures they admire. Direct messages let people chat privately, react to Stories and share posts with each other. Discovery is a big part of the experience. The Explore page and Reels feed recommend content based on what each person likes and watches, so users regularly find new accounts, ideas and trends beyond the people they already follow. Hashtags and location tags help organise content around topics and places. Instagram is also widely used by creators and businesses. Professional accounts offer insights into how posts perform, and businesses can showcase products, share behind-the-scenes content, run ads and, in some regions, tag products for shopping. This makes the platform a common place for brands to build an audience. The platform therefore supports several related uses, from sharing personal moments and discovering new content to growing a creator or business presence. Its official website is https://www.instagram.com/.

LinkedIn

LinkedIn is a professional networking platform. Available at linkedin.com and through mobile apps, it lets members create profiles showing their work history, skills, education and achievements, and connect with colleagues, employers and people in their industry. For individuals, LinkedIn suits job seekers and professionals who want to build their career. Members can search and apply for jobs, receive messages from recruiters, ask for recommendations and keep their professional network up to date as they change roles. The feed is a place for professional content. Members share industry insights, articles, career news and opinions, and can follow companies, thought leaders and topics. Groups and newsletters help people connect around specific professions or interests. Businesses use LinkedIn to hire and to build their reputation. Company Pages share updates and job listings, while recruiters use dedicated tools to find candidates. Marketers also run ads aimed at specific job titles, industries and company sizes. The platform therefore supports several related uses, from finding work and networking to recruiting staff and promoting a business to professionals. Its official website is https://www.linkedin.com/.