Social & discovery · 3 minute read
Use social sharing to reach real people
Promote useful work, understand referral traffic and keep social metrics separate from rankings.
Social promotion can help people discover your content. Likes and follower counts are not a shortcut to Google rankings.
STEP 01
Share where the audience already is
Adapt useful content to the community and answer real questions. Google’s SEO Starter Guide recommends appropriate promotion to help interested people discover new content, including through social media.
Your next step: Turn one useful page into a short post that answers a specific question and links to the full resource.
STEP 02
Measure relevant visits
Use campaign links and analytics to distinguish referral visits from organic search. Engagement can tell you what interests an audience, but it does not establish that Google has ranked the page higher.
Your next step: Give each campaign a consistent source, medium and campaign name, then check visits and enquiries.
STEP 03
Make the destination useful
Keep the page’s promise consistent with the post, make the next step clear and improve the visitor experience. Social previews affect how a shared link looks; they do not guarantee search visibility.
Your next step: Check the shared title, image and destination before publishing a post.
Put it into practice with Serpsly
Social Intel & Campaign Links
Use sample social reports to plan questions, and free campaign links to label your real promotions.